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A young creator filming a video for a local sweet shop while the owner smiles

Digital Marketing · Path B, after Foundation

Help brands grow online.

Instagram, Meta Ads, Google Ads, SEO, websites and AI. Do real work for real businesses — and get ready for a job or clients.

① Why it matters

Every shop needs you.

Sweet shops, salons, coaching centres, clinics — every business near you wants more customers online. Most don't know how. You will.

SEO Instagram Meta Ads Google Ads WordPress Shopify Email Analytics AI SEO Instagram Meta Ads Google Ads WordPress Shopify Email Analytics AI
② What you learn

Nine skills. One job.

  • Social 01

    Social media marketing

    Plan posts, write captions and make Reels that people stop and watch.

  • Meta 02

    Meta Ads

    Show ads on Instagram and Facebook to the right people in the right city — even with ₹500.

  • Google 03

    Google Ads

    Reach people at the exact moment they search for something.

  • SEO 04

    Be found on Google

    When someone searches 'best sweets near me', help the right shop come first.

  • Content 05

    Content & email

    Posts, short videos and emails that bring customers back.

  • Web 06

    WordPress & Shopify

    Build a simple website or online shop without coding.

  • Data 07

    Analytics & leads

    See what worked, collect leads, and explain results simply to a client.

  • AI 08

    AI for marketing

    Use AI to write, design and plan campaigns faster.

  • Work 09

    Freelance & agency skills

    Talk to clients, build your portfolio and get ready for interviews.

③ Projects

Real briefs. Real clients.

Live brief 01

Local shop page

Run Instagram for a real business for four weeks.

Ads 02

First campaign

Plan a small ad, set a budget and track the results.

Website 03

A Shopify store

Set up a simple online shop for a local seller.

Report 04

Client report

Turn numbers into a one-page story a shop owner understands.

④ Portfolio
A young man smiling at a results dashboard on his laptop

Numbers tell your story.

You'll learn to read results and explain them simply. That's what clients and companies pay for.

  • Before-and-after reports for every project
  • A portfolio of pages, ads and posts
  • Mentor feedback like a real agency
⑤ What career will I get?

What career will I get?

  • 01 Social media executive Brands and agencies
  • 02 Performance (ads) executive Marketing teams
  • 03 SEO executive Websites and online shops
  • 04 Lead generation executive Sales and marketing teams
  • 05 Freelance marketer Local businesses, from home

Example roles. Outcomes depend on your effort and practice.

Your first client is near.

Finish the Foundation, then choose Digital Marketing. Free laptop for every student.